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☆ Rue21, a mall staple, files for bankruptcy and will close all of its stores
▼ + stars: | 2024-05-03 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Rue21, a mall staple for teen apparel, is going out of business and closing all 540 of its stores within the coming weeks. The retailer, which has about $200 million in debt and 4,900 employees, has been struggling financially in recent years despite a 2017 bankruptcy that the company hoped would turn Rue21 around. Its stores, which are located in 45 US states, will close within the next 4 to 6 weeks and “going out of business” sales are beginning soon. Express filed for bankruptcy last month and announced it was closing about 100 stores. 99 Cents Only Stores, a discount chain, also said in April it was going out of business.

Persons: New York CNN —, Michele Pascoe, Rue21, ” Pascoe, “, Neil Saunders, ”, Rue21 didn’t, Joann Organizations: New, New York CNN, GlobalData, CNN Locations: New York, Pittsburgh, ”

☆ Express files for bankruptcy; closing more than 100 stores
▼ + stars: | 2024-04-22 | by ( Parija Bhatnagar | ) edition.cnn.com time to read: +2 min

New York CNN —Trendy fashion retailer Express Inc. has filed for bankruptcy after consistently struggling with continued missteps over its merchandise mix that failed to get shoppers excited. The retailer filed with the bankruptcy court in Delaware and said it also plans to shutter several stores as part of the process. The company operates Express, Express factory outlets, Bonobos and UpWest stores under its corporate umbrella and said in a release Monday that it plans to close 95 Express locations (it operates more than 500 in the US) and all UpWest locations with closing sales at those stores set to begin on April 23. “With the company struggling to gain traction with consumers, it has been obvious for quite some time that bankruptcy was the inevitable destination for Express,” Neil Saunders, managing director of GlobalData, said in a note Monday. “We are taking an important step that will strengthen our financial position and enable Express to continue advancing our business initiatives.

Persons: “, Neil Saunders, GlobalData, ”, Saunders, ” Stewart Glendinning, “ WHP, ” Glendinning Organizations: New, New York CNN, Express Inc, Express, WHP Global Locations: New York, Delaware

☆ Express files for bankruptcy, plans to close nearly 100 stores as investor group looks to save the brand
▼ + stars: | 2024-04-22 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +4 min

The company said hours for remaining stores won't change and it will continue to accept orders and returns as usual. "The proposed transaction will provide Express with additional financial resources, better position the business for profitable growth and maximize value for the Company's stakeholders," Express said. "We are taking an important step that will strengthen our financial position and enable Express to continue advancing our business initiatives," he added. Last spring, Express acquired Bonobos' operating assets and related liabilities for $25 million from Walmart in a joint deal with WHP. The deal came as Express' "core business was weak, and cash was tight," GlobalData managing director Neil Saunders said in a Monday note.

Persons: –, Stewart Glendinning, Neil Saunders, Saunders, Kirkland Organizations: Express Inc, Longtime, Express, WHP, Simon Property Group, Brookfield Properties, Les Wexner's, CNBC, Walmart, Powerhouse, Ellis, Partners Locations: New York, U.S

☆ Wayfair is opening its first-ever physical furniture store
▼ + stars: | 2024-04-18 | by ( Parija Bhatnagar | Parija Kavilanz | ) edition.cnn.com time to read: +3 min

New York CNN —Online furniture and home furnishings seller Wayfair is set to open its first-ever namesake store next month, the company announced Thursday. It will also feature an onsite restaurant called “The Porch,” the company said, taking a page out of Ikea’s store setup. Furniture stores need to always be advertising, Saunders added, because people generally don’t buy furniture very often. This is particularly important in furniture and finishings where people like to see and try out products before buying,” Saunders said. “If this store is successful then it could be the start of wider physical expansion for Wayfair,” Saunders said.

Persons: Joss, ”, Neil Saunders, Saunders, Wayfair, it’s, Niraj Shah, Wayfair “, “ It’s, ” Saunders Organizations: New, New York CNN —, GlobalData Locations: New York, Edens, Wilmette , Illinois

☆ Macy's proxy fight is over, but the battle for the department store's future wages on
▼ + stars: | 2024-04-13 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +7 min

Arkhouse then launched its proxy fight and put forward nine nominees to Macy's 15-person board. Turning the tideOther department store chains have faced challenges from activists in recent years, and even when those efforts fall short, the pressure can bring about sweeping changes. That includes Macy's locations with stronger sales as well as its two chains that have outperformed the namesake brand, higher-end department store chain Bloomingdale's and beauty chain Bluemercury. Arkhouse claims Macy's refused to engage with it, and Macy's rebuffed Arkhouse saying it didn't have the financing for the takeover it proposed. Arkhouse, for its part, has said it plans to keep Macy's stores open.

Persons: Bing Guan, Tony Spring, Arkhouse, Neil Saunders, Macy's, Michelle Gass, Levi Strauss, Chip Bergh, Ben Hider, —, GlobalData's Saunders, It'll, Gavriel Kahane, Kahane, it's Organizations: Macy's Inc, National Retail Federation, Bloomberg, Getty, Arkhouse Management, Capital Management, American, Brigade, Levi, Herald, Sears, CNBC, Macy's, Fortress Investment Group, One Investment Management Locations: Herald, New York, Macy's, New York City

☆ Dollar stores are shutting down across America. They did this to themselves
▼ + stars: | 2024-04-11 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +7 min

Dollar Tree believed acquiring Family Dollar would help it compete against larger rivals. “When Dollar Tree bought Family Dollar, they didn’t really know what they were doing,” D’Arezzo said. Many Family Dollar stores were located too close to each other and cannibalized each other’s own sales, too, D’Arezzo said. Family Dollar “needs more work than the company originally thought.”A year later, an activist investor pushed for a sale of the “underperforming” Family Dollar business, and Family Dollar announced it would close 390 stores. Dollar Tree and Family Dollar executives say Family Dollar can still succeed, however.

Persons: Dollar, Ron Holman, ” Neil Saunders, GlobalData, “, ”, David D’Arezzo, Rick Dreiling, Kelly Bania, Carl Icahn, Nelson Peltz —, ” D’Arezzo, D’Arezzo, Dreiling Organizations: New, New York CNN, Visalia Times, USA, Dollar, BMO Capital Markets, “, Street, Justice Department, Bloomberg, Walmart, Costco Locations: New York, West Coast and Texas, West Memphis, ”, California , Nevada , Arizona, Texas, California

NEW YORK (AP) — It may not be too “appeeling,” but the price tags of some bananas are rising by a few cents. Trader Joe's recently upped the price for a single banana to 23 cents, a 4-cent — or 21% — increase from the grocer's previous going rate for the fruit that had remained unchanged for over 20 years. In contrast to other foods more heavily impacted by inflation, bananas have stayed relatively affordable over time — with average global prices never exceeding more than about 80 cents per pound (0.45 kilograms). Still, banana prices have seen some jumps in recent years. In the U.S., the cost of a pound of bananas averaged at about 63 cents last month.

Persons: Joe's, “, we’ve, Louis, ” Neil Saunders, Saunders Organizations: Federal Reserve Bank of St, United Nations, Food, Agriculture Organization Locations: Monrovia , California, U.S, —

☆ Baltimore businesses are trying to figure out how the bridge collapse will affect them
▼ + stars: | 2024-03-26 | by ( Grace Dean | Mary Hanbury | ) www.businessinsider.com time to read: +5 min

Read previewThe collapse of the Francis Scott Key Bridge in Baltimore could have major effects on distribution and deliveries for businesses in the area. Baltimore's biggest bridge collapsed early on Tuesday morning after a cargo ship crashed into one of its support beams, prompting Maryland Gov. A spokesperson for Volkswagen said its operations were unaffected as its Baltimore facility was "located on the sea board of the bridge collapse." AdvertisementMcCormick, which manufactures spices and seasonings, said in 2020 that it expected its site at Tradepoint Atlantic to become its biggest distribution site. Local businesses prepare for ongoing disruptionThe Hard Yacht Cafe, located about a mile from the bridge, told BI that it wasn't yet clear how the collapse would affect its business.

Persons: —, Francis Scott Key, Wes Moore, Kevin Cartwright, Neil Saunders, Baltimore's Francis Scott Key, Armour, McCormick, we're, Alexander DelSordo Organizations: Service, Maryland Gov, Baltimore Fire Department, Associated Press, Business, Bloomberg, Maryland Transportation Authority, Depot, FedEx, BMW, Volkswagen, Google, Amazon, Volkswagen Group, Audi, Lamborghini, Bentley, CBS, WJZ, Bay Locations: Baltimore, Port of Baltimore, Sparrows, Europe, Mexico, Hawkins

☆ Dollar General is taking a key strategy from Costco as it aims to lower costs
▼ + stars: | 2024-03-21 | by ( Dominick Reuter | Alex Bitter | ) www.businessinsider.com time to read: +5 min

Dollar General is sharply reducing the selection of products it sells in order to cut costs. The discounter previously stocked about 12,000 unique items, referenced by SKUs. AdvertisementSome Dollar General shoppers may see their favorite items disappearing from shelves as the discount retailer looks to control inventory costs. The move inches Dollar General closer to Costco's time-tested strategy for finding savings through simplicity — the wholesale club famously keeps its SKU count to around 4,000 in its warehouses. Last summer, Dollar General took a $95 million inventory write-down as it cleaned those stores up.

Persons: SKUs, —, Todd Vasos, there's, Neil Saunders, Vasos, didn't, Gina Goetter Organizations: Costco, Service, Walmart, Aldi, Hasbro

☆ Fabrics retailer Joann files for bankruptcy
▼ + stars: | 2024-03-18 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Joann, the 81-year-old fabric and craft retailer, has filed for bankruptcy as it struggles with customers cutting back on discretionary spending. In a statement Monday, the Ohio-based company said it filed for Chapter 11 bankruptcy protection and has secured $132 million in fresh funding that helps reduce its debt in half, which had ballooned to $1 billion. However, that has since faded, and inflation has soared, prompting customers to spend less on non-essential items. Joann’s stock was delisted from the Nasdaq and will become privately owned following the bankruptcy process, which it expects to happen as fast as next month. “The bankruptcy of Joann has been looming for a long time and was always a matter of when, rather than if,” said Neil Saunders, managing director and retail analyst for GlobalData, in a note Monday.

Persons: New York CNN — Joann, ”, Scott Sekella, Joann, Neil Saunders, “, ” Saunders Organizations: New, New York CNN, Nasdaq, GlobalData Locations: New York, Ohio

☆ Wall Street isn't pleased that Kevin Plank is returning as Under Armour's CEO, shares plunge 12%
▼ + stars: | 2024-03-14 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +4 min

Wall Street is not pleased that Under Armour founder Kevin Plank is returning as its CEO. Following the announcement, both Williams Trading and Evercore ISI downgraded Under Armour and lowered their price targets. Linnartz, a former Marriott International executive who took the helm last February, is the second CEO the company has cycled through in less than two years. Since she started at Under Armour, Linnartz had been focused on rehauling the company's C-suite, building out its loyalty program, UA Rewards, and pivoting the brand's assortment to a more athleisure-focused offering that had more stylish options for women. "All of the twists and turns have created a brand that has become increasingly confusing to consumers and to wholesale partners," Saunders continued.

Persons: Kevin Plank, Stephanie Linnartz, Plank, Evercore, Patrik Frisk, Armour, Linnartz, Plank's, Michael Binetti, William Blair, Neil Saunders, Saunders Organizations: Wall, Williams, Armour, Marriott International, Aldo, UA Locations: Houston , Texas, Plank, America, North America

☆ Aldi plans to open 800 new locations in the next five years
▼ + stars: | 2024-03-07 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

Some of the 800 new locations will be store conversions from its now-complete acquisition of Winn-Dixie and Harveys Supermarkets, with a “significant number” of those locations — largely located in the Southeast — ditching their respective names and being remodeled into an Aldi. Approximately 50 stores will be converted later this year, with a majority of those reopening under the Aldi name in 2025. However, the Winn-Dixie and Harveys Supermarkets names won’t completely disappear: Aldi said that a “meaningful amount” of locations will retain that branding. Aldi’s newest plan brings its store count to nearly 3,000 US locations, a notable expansion but still trailing against its rivals. If their merger is approved, Kroger and Albertson’s will have about 4,500 locations and Walmart, the nation’s largest grocer, has nearly 5,000.

Persons: Aldi, Winn, Neil Saunders, Saunders, ” Saunders, Albertson’s Organizations: New, New York CNN, Winn, Dixie, Harveys, Aldi, GlobalData, Kroger, Walmart Locations: New York, Northeast, Midwest, West, Southern California, Phoenix, Las Vegas

☆ It's not just you – stores are cutting back on product variety and how many choices you can make
▼ + stars: | 2024-03-03 | by ( Katie Balevic | ) www.businessinsider.com time to read: +2 min

Stores are cutting back on how many varieties of products they opt to offer. Retailers are shifting to offering customers less variety on products with questionable success and doubling down on bestsellers, instead, Axios reported. Some chains like Macy's and Kohl's are slimming down their in-store product options and offering a wider variety of products online, Axios reported. Some retailers reported that customers didn't seem to mind that slashed products never returned to the shelves, The Wall Street Journal reported. Experts believe the slimmed-down choices could also help reduce stress for shoppers, Axios reported.

Persons: —, Axios, Coke, Cherry, Neil Saunders Organizations: Service, Daily, Business, Street Journal

☆ How America’s once great department stores became a dying breed
▼ + stars: | 2024-02-27 | by ( Chris Isidore | ) edition.cnn.com time to read: +12 min

But department stores, focused on America’s middle class, are fading. The victims of shifting consumer tastes were not the department stores that anchored the local mall, it was the small, locally owned stores along downtown shopping districts that were closing their doors. And possibly even more than the big box competitors, department stores have suffered from consumers shifting to buying items online rather than in person. The steady closing of the department stores that once served as “anchors” of malls across suburban America has been another nail in the coffin of many malls, hurting the department stores that remained in hollowed-out malls with a fraction of their earlier traffic. Saunders said one of the primary problem for Macy’s is that its holding company, formerly known as Federated Department Stores, spent much of its resources on buying other department store brands, such May’s Department Stores, and Filene’s, rather than investing in the stores its held.

Persons: New York CNN —, Neil Sauders, ”, JC Penney, It’s, “, Neil Saunders, Shannon Stapleton, Saunders, ” Saunders, Al Bello, Sunny Zheng, Macy’s, Tony Spring, Taylor, Brian Snyder, Eddie Lambert, Michael Brown, Kearney, ” Brown, Mike Segar, Richard W, Sears, Alvah Roebuck, Sears Roebuck, Bettmann, PhotoQuest, Jack Manning, Frank Scherschel, Owen, Lucille Jagusch, Arlene Hardt, Martin Luther King Jr, Michael Ochs, Ron Frehm, Ralf, Finn Hestoft, Mark Peterson, Seth Meyers, Hugh Jackman, NBCUniversal, Kaylin Wilson, Jim Cole, Rene Johnston, Maria Alejandra Cardona, Scott Olson, Cesar Villasenor, Mel Melcon, Sarah Blesener, Paul Hennessy, Patti Naleck, Naleck, Stacey Wescott, Brown Organizations: New, New York CNN, American, Walmart, Company, Department, Sears, Target, GlobalData, JCPenney, Research, RadioShack, Reuters Sears, Federated Department Stores, May’s, Reuters, Chicago History, Sears Roebuck, Roebuck, Hulton, AP, AP Soldiers, Michael Ochs Archives, Getty, Bettmann, Kmart, Bloomberg, Toronto Star, Reuters Residents, Los Angeles Times, New York Times, Chicago Tribune, Tribune, Service Locations: New York, GlobalData, America, Nanuet , New York, North Redwood , Minnesota, Chicago, El Paso , Texas, Jackson , Mississippi, Tucson , Arizona, Caracas, Venezuela, Niles , Illinois, Morton Grove , Illinois, Baltimore, White Plains , New York, Woodfield , Illinois, Hicksville , New York, Nashua , New Hampshire, Mentor , Ohio, Mississauga , Ontario, Hialeah , Florida, Janesville , Wisconsin, Santa Monica , California, Rockaway , New Jersey, Leesburg , Florida, Schaumburg , Illinois

☆ It looks like high-income shoppers are becoming increasingly loyal to Walmart
▼ + stars: | 2024-02-21 | by ( Grace Dean | ) www.businessinsider.com time to read: +4 min

download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Walmart is cutting prices on essentials like eggs and breadInflation has cooled in recent months after soaring during the pandemic. "Some of this is the result of customer acquisition becoming more modest, and some is because of the continued financial pressure on core Walmart shoppers which is seeing them cut back on non-essential spending," he wrote. Saunders noted that lower levels of inflation would make it harder for Walmart to acquire new customers. "This essentially puts Walmart in the position of having to work far harder and more creatively to generate growth," he wrote.

Persons: Walmart's, —, John David Rainey, Rainey, Neil Saunders, Saunders, Doug McMillon, McMillon, John Furner, Furner Organizations: Walmart, Service, GlobalData, Bureau of Labor Statistics, Shoppers

☆ Home Depot forecasts a weak 2024
▼ + stars: | 2024-02-20 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +1 min

New York CNN —Home Depot, a bellwether of the housing market and US economy, said sales dropped over the winter and it’s a expecting a slow 2024. Sales at stores open for at least one year fell 3.5% last quarter, and Home Depot projects that sales will continue to decline 1% in 2024. “2023 was a year of moderation,” Home Depot CEO Ted Decker said in a news release Tuesday. Demand for home improvement has fallen due to high mortgage rates and a slowdown in new home construction. “One of the main issues [for Home Depot] continues to be a very sluggish housing market,” Neil Saunders, an analyst at GlobalData Retail, said in a note to clients Tuesday.

Persons: Ted Decker, ” Neil Saunders Organizations: New, New York CNN, Depot, GlobalData Locations: New York

☆ Free Shipping and Free Returns From Online Shopping Are Dying. Good.
▼ + stars: | 2024-02-18 | by ( Emily Stewart | ) www.businessinsider.com time to read: +6 min

Well, if you’ve ever bought stuff online and received free shipping or returns, you’ve also been a little bit of a jerk — and now it’s time to pay up. Fast, free shipping and easy, no-cost returns have become a baseline expectation in the modern online shopping experience. Instead of fighting for market share by offering free shipping and no-hassle returns, retailers are trying to squeeze more money out of every transaction. Free shipping is not actually free . Returns are a necessary and inevitable part of online shopping.

Persons: you’ve, —, ASOS, ” Neil Saunders, hasn’t, Emily Stewart Organizations: National Retail Federation, Appriss, Urban Outfitters, Saks, Amazon, Retailers, Business Locations: Zara, J.Crew, what’s

☆ Walmart shrunk by at least 101 locations last year — a smart move for what's next
▼ + stars: | 2024-02-18 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +5 min

Walmart quietly reduced its store count in 2023 even though the company was doing really well. In addition to closing underperforming stores, the retailer sold at least 79 small-format locations. Given what Walmart has planned for the next few years, the move away from smaller locations makes sense. "Walmart has always struggled with smaller stores," Saunders said. In addition to new stores, many existing locations are being upgraded to Walmart's "store of the future" concept, including 650 projects this year.

Persons: —, spokespeople, Doug McMillon, Scot Ciccarelli, Ciccarelli, Neil Saunders, Saunders, it's, Walmart's Organizations: Walmart, Service, BI, Goods, Truist Securities

☆ Target creates its cheapest in-store brand as spending dips
▼ + stars: | 2024-02-15 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Target is taking aim at budget-conscious customers with a new value brand with prices for everyday basics that start at less than $1. Most of the items cost less than $10, with the cheapest coming in under $1. The entrance of Dealworthy means a shakeup of two other Target budget-focused brands that it produces: Smartly and Up&Up. The former, which largely focused on household essentials like soap and trash bags, will be discontinued and replaced by Dealworthy items. Up&Up, another affordably priced Target brand, is getting a redesign and will be priced slightly higher than Dealworthy.

Persons: Rick Gomez, ” Neil Saunders, ” Saunders, “, Smartly Organizations: New, New York CNN, Target, Walmart, GlobalData, CNN, “ Locations: New York

☆ Why direct-to-consumer darlings such as Casper, Allbirds and Peloton are now struggling
▼ + stars: | 2024-02-10 | by ( Devan Burris | ) www.cnbc.com time to read: +2 min

A once-bustling group of companies, backed by billions in venture capital funding, saw a record year for IPOs in 2021. Now, three years later, most of those direct-to-consumer, or DTC, companies still struggle with profitability. "One of the problems with a lot of direct-to-consumer companies is they're not profitable and a number of them don't really have a convincing pathway to profitability. With the cohort came a huge wave of venture capital funding, propped up by low interest rates. As the Covid-19 pandemic moved most shopping online, venture capital funds were all-in on digital native direct-to-consumer companies.

Persons: GlobalData Retail's, Neil Saunders, Warby Parker, Casper Organizations: IPOs, CNBC, Wonder Group Locations: ThredUp

☆ New Macy's CEO Tony Spring looks to revive a 166-year-old retailer fighting for relevance
▼ + stars: | 2024-02-04 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +9 min

Spring is former CEO of Bloomingdale's and begins as Macy's CEO in February 2024, succeeding longtime Macy's CEO Jeff Gennette, right. Spring will step onto a bigger stage and inherit the iconic department store's issues when he takes over the role of Macy's CEO on Sunday. He said after leading "the better-run part of the business" in Bloomingdale's, Spring needs to bring those "softer skills" to Macy's. Wooing investors and brandsIn his new role, Spring will have to charm investors, shoppers and hot brands. Macy's struggles have turned the retailer into a target for the activist investors Spring will face down as he becomes CEO.

Persons: Spring, Jeff Gennette, Melissa Repko, Macy's, Tony Spring, Bloomingdale's, Neil Saunders, Gennette, Tony, I'm, Sandro, Alice, Olivia, GlobalData's Saunders, Saunders, Jan, Arkhouse, Gavriel Kahane Organizations: CNBC, Herald, Investors, Maxx, Walmart, Cornell University, Arkhouse Management, Brigade Capital Management Locations: New York, Macy's, White Plains , New York, Bloomingdale's

☆ JCPenney has become TikTokers' unlikely beauty obsession
▼ + stars: | 2024-01-24 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +5 min

JCPenney has replaced its Sephora shops with JCPenney Beauty sections. JCPenney's revamped beauty department has become a destination for finding beauty brands TikTokers can't get at other beauty stores. Last summer, the retailer launched KimChi Chic Beauty in more than 600 stores, beauty trade publication Happi reported. JCPenney replaced Sephora shops with JCPenney Beauty. Beauty retailer Ulta hit $2.5 billion in net sales last quarter, an increase of more than 6%.

Persons: —, JC, Kailey, JCPenney, JCPenney's, Adam Ryan, Alexis Androulakis, @thelipsticklesbians, y’all, @JCPenney, ike, orth, Penney Organizations: JCPenney, Service, JC Penney, Sephora, Black, Black Enterprise, Alpha Locations: JCPenney, Staten Island

☆ I went to 3 Gap stores in New York City and saw firsthand why the 'tired' company needs a revamp
▼ + stars: | 2024-01-21 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +8 min

Once known as a staple American mall brand, Gap lost its relevance among consumers who traded shopping centers for e-commerce. "Gap brand, as you know, has tremendous heritage as a pop culture brand," Dickson told investors. Jennifer Ortakales Dawkins/Business InsiderGap's design team is playing it too safe for today's competitive market. Jennifer Ortakales Dawkins/Business InsiderOn that note, Gap could be doing a lot more to market to younger generations. Jennifer Ortakales Dawkins/Business InsiderBriggs suggests brands like Gap go where their younger customers spend much of their time: TikTok, YouTube, and Instagram.

Persons: —, Richard Dickson, Dickson, Ellyn Briggs, Barbie, Neil Saunders, Jennifer Ortakales Dawkins, Briggs, Gen Zers, Gen, Gen Z, Piper Sandler's Organizations: Service, Mattel, Morning, New York City, Grand Central, Free, Nike, Alpha, Teens, Times, YouTube Locations: New York City, New York, Grand

☆ I'm a millennial who visited Abercrombie to see firsthand why my generation is falling back in love with the brand and helping boost sales
▼ + stars: | 2024-01-12 | by ( Jennifer Ortakales Dawkins | Mary Hanbury | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Wooden blinds covered the windows, and the store was so dimly lit that you could barely see what was inside. Under the leadership of Fran Horowitz, who's been the brand's CEO since 2017, Abercrombie has undergone drastic changes. AdvertisementIn January, Abercrombie increased its fourth-quarter sales and its 2023 outlook. I've visited Abercrombie and Fitch stores to see why millennials have fallen back in love with the clothing brand.

Persons: —, Fitch, Abercrombie, millennials, Fran Horowitz, who's, Neil Saunders, Horowitz, I've, Jennifer Ortakales Dawkins Organizations: Service, Abercrombie, Business, GlobalData, Revenues, Nvidia, Fitch Locations: cologne

☆ 6 retail brands ready for a comeback in 2024
▼ + stars: | 2023-12-29 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +2 min

Business Insider asked analysts what brands have the most potential for turnaround in 2024. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. "To reach new younger audiences, they've all struck a really good balance of nostalgia and novelty," Morning Consult analyst Ellyn Briggs told Business Insider. Business Insider asked analysts what brands have the most potential for turnaround and how each company can win over customers. AdvertisementHere are six brands ready for reinvention in 2024.

Persons: —, Abercrombie, Ellyn Briggs, Dana Telsey, Neil Saunders Organizations: Business, Body, Service, Abercrombie, Telsey Advisory, GlobalData, BI Locations: Bath

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